The Clorox CompanyCLXNYSE

Overview Intelligence Charts News Fundamentals Key Metrics Financials Growth Insiders

DCF Valuation

DCF Valuation Summary

Strong Buy

Fair Value: $182.61 per share(market-calibrated)

+54.5%

Upside to Fair Value

Current

$118.17

Pure Model

$193.53

Fair Value

$182.61

Bull Case

$230.61

Bear Case

$161.29

Market Reality Check

Model Terminal Growth

2.50%

Market-Implied Growth

0.50%

Calibrated Growth

1.80%

Fair value uses 65% model / 35% market-implied terminal growth. Pure model: $193.53.

What's Driving This Ratingfor CLX

↓

CapEx normalizing toward maintenance

Historical CapEx is 3.50% of revenue (heavy investment phase). Model fades this to 3.00% by Year 10, freeing up ~$44M in annual FCF. This is the biggest driver of long-term cash flow improvement.

→

Moderate revenue growth

Analyst consensus projects -8.41% revenue growth, fading to 2.50% by Year 10. Revenue reaches $8.9B (vs $7.1B today).

🎯

Market pricing in lower growth than model

The market implies only 0.50% perpetual growth — 200bps below the model's 2.50%. This suggests the market sees headwinds or risks not in the model.

✓

Strong cash flow conversion

Year 10 FCF/EBITDA conversion of 65.82% indicates efficient cash generation. FCF reaches $1.3B by Year 10 (14.13% FCF margin).

Weighted Average Cost of Capital (WACC)

Cost of Equity (CAPM)

Risk-Free Rate (Rf)4.50%

Beta (β)0.61

Market Risk Premium4.50%

*Using current implied premium (4.5% per Damodaran 2026), not historical (6.5%)

Cost of Equity (Re)7.23%

Cost of Debt

Pre-tax Cost of Debt3.45%

Tax Rate23.56%

After-tax Cost of Debt2.64%

Equity Weight (E/V)83.52%

Debt Weight (D/V)16.48%

WACC Calculation

WACC = (E/V × Re) + (D/V × Rd × (1-Tc))

WACC = (83.52% × 7.23%) + (16.48% × 2.64%)

= 6.47%

10-Year Free Cash Flow Projections(showing years 1, 3, 5, 7, 10)

Year	Year 1	Year 3	Year 5	Year 7	Year 10
Revenue	$6.5B	$7.3B	$7.8B	$8.3B	$8.9B
EBIT	$1.2B	$1.3B	$1.4B	$1.5B	$1.6B
Tax	$281M	$313M	$338M	$357M	$384M
NOPAT	$910M	$1.0B	$1.1B	$1.2B	$1.2B
+ Depreciation	$206M	$230M	$249M	$262M	$282M
- Capex	$228M	$246M	$257M	$262M	$268M
- Δ NWC	-$6M	$3M	$2M	$2M	$2M
Free Cash Flow	$895M	$996M	$1.1B	$1.2B	$1.3B
Discount Factor	0.939	0.828	0.731	0.645	0.534
Present Value	$840M	$825M	$794M	$744M	$673M

FCF Formula: Free Cash Flow = NOPAT + Depreciation - Capex - Change in Net Working Capital

Terminal Value Calculation

Perpetuity Growth Method

Year 10 FCF$1.3B

Terminal Growth Rate2.50%

WACC6.47%

TV = FCF₁₀ × (1+g) / (WACC-g)

Terminal Value$32.5B

PV of Terminal Value$17.4B

Exit Multiple Method

Year 10 EBITDA$1.9B

Exit Multiple (EV/EBITDA)20.0x

TV = EBITDA₁₀ × Exit Multiple

Terminal Value$38.3B

PV of Terminal Value$20.4B

Valuation Summary

Perpetuity Growth Method

PV of Projected FCFs$7.7B

PV of Terminal Value$17.4B

Enterprise Value$25.1B

(-) Net Debt$2.7B

Equity Value$22.4B

Shares Outstanding124M

Price per Share$181.02

Exit Multiple Method

PV of Projected FCFs$7.7B

PV of Terminal Value$20.4B

Enterprise Value$28.2B

(-) Net Debt$2.7B

Equity Value$25.5B

Shares Outstanding124M

Price per Share$206.05

Pure Model Fair Value

$193.53

Average of perpetuity growth and exit multiple methods (before market calibration)

Sensitivity AnalysisPrice per Share

WACC ↓ / Growth →	1.50%	2.00%	2.50%	3.00%	3.50%
4.47%	$259.60	$282.96	$315.24	$301.76	$288.91
5.47%	$211.14	$222.57	$237.84	$259.28	$288.91
6.47%	$178.87	$185.38	$193.53	$204.03	$218.06
7.47%	$155.06	$159.13	$164.03	$170.02	$177.51
8.47%	$136.37	$139.09	$142.26	$146.01	$150.51

How to read: This table shows how the valuation changes with different WACC (discount rate) and terminal growth rate assumptions. Green = undervalued, Red = overvalued.

Scenario Analysis

Bear Case

$161.29

36.5% vs current

• -25% vs analyst consensus
• Terminal growth: 2.0%
• Beta: 0.76

Base Case

$193.53

63.8% vs current

• Analyst consensus
• Terminal growth: 2.5%
• Beta: 0.61

Bull Case

$230.61

95.2% vs current

• +25% vs analyst consensus
• Terminal growth: 3.0%
• Beta: 0.52

Key Assumptions & Drivers✓ Using Analyst Consensus Estimates• Consumer Defensive Sector

Growth Assumptions (Select Years)

Year 1 Revenue Growth-8.41%

Year 3 Revenue Growth3.62%

Year 5 Revenue Growth2.72%

Year 7 Revenue Growth2.63%

Year 10 Revenue Growth2.50%

Terminal Growth Rate2.50%

Margin & Efficiency

Current EBIT Margin18.30%

Tax Rate23.56%

Historical Capex / Rev3.50%

Terminal Capex / Rev3.00%

NWC / Revenue1.03%

Key Drivers: Revenue growth, operating margin expansion, capex efficiency, and working capital management are the primary drivers of cash flow generation. Terminal value assumptions significantly impact final valuation.

Institutional-Grade Methodology

Actual Company Data: Revenue, EBIT, Capex, NWC, Tax Rate, Interest Expense, Beta

Market Assumptions: Risk-free: 4.5% (10Y), MRP: 4.5% (Damodaran 2026), Exit: 20x EV/EBITDA (Consumer Defensive sector)

This DCF model is for informational purposes only. Projections are based on assumptions that may not materialize. Past performance does not guarantee future results. Consult a financial advisor before making investment decisions.

Explore More

S&P 500 Screener

Filter and sort all 500 stocks

Market Movers

Today's biggest gainers and losers

Market Heatmap

Visual sector performance