Equifax Inc.EFXNYSE
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DCF Valuation

DCF Valuation Summary
Sell
Fair Value: $177.43 per share(market-calibrated)
-15.1%
Upside to Fair Value
Current
$209.02
Pure Model
$173.94
Fair Value
$177.43
Bull Case
$229.09
Bear Case
$124.80
Market Reality Check
Model Terminal Growth
2.25%
Market-Implied Growth
5.64%
Calibrated Growth
2.76%
Fair value uses 85% model / 15% market-implied terminal growth. Pure model: $173.94.
What's Driving This Ratingfor EFX
CapEx normalizing toward maintenance
Historical CapEx is 8.85% of revenue (heavy investment phase). Model fades this to 3.50% by Year 10, freeing up ~$562M in annual FCF. This is the biggest driver of long-term cash flow improvement.
Strong near-term revenue growth
Analyst consensus projects 11.21% revenue growth in Year 1, fading to 4.36% by Year 5 and 2.25% by Year 10. Revenue reaches $10.5B by Year 10 (vs $6.1B today).
Perpetuity and exit methods disagree
Perpetuity growth gives $131.64/share (13.2x terminal FCF) while exit multiple gives $216.23/share (25.3x terminal FCF). The 18x EV/EBITDA exit reflects current market multiples, while the perpetuity method with 2.25% growth is more conservative. The base case averages both methods.
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Market pricing in higher long-term growth
To justify $209.02, the market implies 5.64% perpetual growth — 339bps above the model's 2.25%. This suggests the market sees additional growth catalysts (AI, new products, market expansion) not captured in analyst estimates.
Strong cash flow conversion
Year 10 FCF/EBITDA conversion of 71.19% indicates efficient cash generation. FCF reaches $2.2B by Year 10 (21.29% FCF margin).
Weighted Average Cost of Capital (WACC)
Cost of Equity (CAPM)
Risk-Free Rate (Rf)4.50%
Beta (β)1.53
Market Risk Premium4.50%
*Using current implied premium (4.5% per Damodaran 2026), not historical (6.5%)
Cost of Equity (Re)11.39%
Cost of Debt
Pre-tax Cost of Debt3.97%
Tax Rate25.77%
After-tax Cost of Debt2.95%
Equity Weight (E/V)83.49%
Debt Weight (D/V)16.51%
WACC Calculation
WACC = (E/V × Re) + (D/V × Rd × (1-Tc))
WACC = (83.49% × 11.39%) + (16.51% × 2.95%)
= 10.00%
10-Year Free Cash Flow Projections(showing years 1, 3, 5, 7, 10)
YearYear 1Year 3Year 5Year 7Year 10
Revenue$6.8B$8.1B$9.0B$9.7B$10.5B
EBIT$1.3B$1.6B$1.8B$1.9B$2.1B
Tax$344M$412M$459M$494M$534M
NOPAT$990M$1.2B$1.3B$1.4B$1.5B
+ Depreciation$686M$822M$916M$986M$1.1B
- Capex$598M$620M$584M$513M$368M
- Δ NWC$8M$8M$4M$4M$3M
Free Cash Flow$1.1B$1.4B$1.6B$1.9B$2.2B
Discount Factor0.9090.7510.6210.5130.386
Present Value$973M$1.0B$1.0B$971M$862M
FCF Formula: Free Cash Flow = NOPAT + Depreciation - Capex - Change in Net Working Capital
Terminal Value Calculation
Perpetuity Growth Method
Year 10 FCF$2.2B
Terminal Growth Rate2.25%
WACC10.00%
TV = FCF₁₀ × (1+g) / (WACC-g)
Terminal Value$29.5B
PV of Terminal Value$11.4B
Exit Multiple Method
Year 10 EBITDA$3.1B
Exit Multiple (EV/EBITDA)18.0x
TV = EBITDA₁₀ × Exit Multiple
Terminal Value$56.5B
PV of Terminal Value$21.8B
Valuation Summary
Perpetuity Growth Method
PV of Projected FCFs$9.8B
PV of Terminal Value$11.4B
Enterprise Value$21.1B
(-) Net Debt$4.9B
Equity Value$16.2B
Shares Outstanding123M
Price per Share$131.64
Exit Multiple Method
PV of Projected FCFs$9.8B
PV of Terminal Value$21.8B
Enterprise Value$31.6B
(-) Net Debt$4.9B
Equity Value$26.6B
Shares Outstanding123M
Price per Share$216.23
Pure Model Fair Value
$173.94
Average of perpetuity growth and exit multiple methods (before market calibration)
Sensitivity AnalysisPrice per Share
WACC ↓ / Growth →1.25%1.75%2.25%2.75%3.25%
8.00%$216.97$222.35$228.67$236.19$245.29
9.00%$190.33$194.04$198.31$203.27$209.08
10.00%$168.26$170.93$173.94$177.36$181.29
11.00%$149.57$151.54$153.73$156.19$158.97
12.00%$133.49$134.98$136.61$138.43$140.45
How to read: This table shows how the valuation changes with different WACC (discount rate) and terminal growth rate assumptions. Green = undervalued, Red = overvalued.
Scenario Analysis
Bear Case
$124.80
-40.3% vs current
  • -25% vs analyst consensus
  • Terminal growth: 2.0%
  • Beta: 1.92
Base Case
$173.94
-16.8% vs current
  • Analyst consensus
  • Terminal growth: 2.3%
  • Beta: 1.53
Bull Case
$229.09
9.6% vs current
  • +25% vs analyst consensus
  • Terminal growth: 2.8%
  • Beta: 1.30
Key Assumptions & Drivers✓ Using Analyst Consensus EstimatesIndustrials Sector
Growth Assumptions (Select Years)
Year 1 Revenue Growth11.21%
Year 3 Revenue Growth9.47%
Year 5 Revenue Growth4.36%
Year 7 Revenue Growth3.52%
Year 10 Revenue Growth2.25%
Terminal Growth Rate2.25%
Margin & Efficiency
Current EBIT Margin19.74%
Tax Rate25.77%
Historical Capex / Rev8.85%
Terminal Capex / Rev3.50%
NWC / Revenue1.18%
Key Drivers: Revenue growth, operating margin expansion, capex efficiency, and working capital management are the primary drivers of cash flow generation. Terminal value assumptions significantly impact final valuation.
Institutional-Grade Methodology
Actual Company Data: Revenue, EBIT, Capex, NWC, Tax Rate, Interest Expense, Beta
Market Assumptions: Risk-free: 4.5% (10Y), MRP: 4.5% (Damodaran 2026), Exit: 18x EV/EBITDA (Industrials sector)
This DCF model is for informational purposes only. Projections are based on assumptions that may not materialize. Past performance does not guarantee future results. Consult a financial advisor before making investment decisions.