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The Kroger Co.
KR
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Overall Rating
C
Sell
2
/5
Valuation Metrics
DCF Valuation
Sell
2
P/E Ratio
Strong Sell
1
P/B Ratio
Strong Sell
1
Quality Metrics
Return on Equity
Neutral
3
Return on Assets
Sell
2
Debt to Equity
Strong Sell
1
Rating Scale
5 = Strong Buy
3-4 = Buy / Neutral
2 = Sell
1 = Strong Sell
Last updated: March 4, 2026