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Prudential Financial, Inc.
PRU
NYSE
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Overall Rating
B+
Neutral
3
/5
Valuation Metrics
DCF Valuation
Strong Buy
5
P/E Ratio
Neutral
3
P/B Ratio
Neutral
3
Quality Metrics
Return on Equity
Neutral
3
Return on Assets
Sell
2
Debt to Equity
Sell
2
Rating Scale
5 = Strong Buy
3-4 = Buy / Neutral
2 = Sell
1 = Strong Sell
Last updated: January 14, 2026