How do I set a price alert for MNST?

To set a MNST price alert on Stock Alarm Pro, navigate to the MNST quote page, select "Set Alert," choose your trigger type (price target, % move, RSI level, MACD, or volume breakout), and set your delivery channel. Stock Alarm Pro supports instant push notifications, SMS, and automated phone call alerts.

Can I get phone call alerts for MNST?

Yes. Stock Alarm Pro provides real-time automated phone call alerts for MNST. Phone call alerts ensure you are immediately awakened or interrupted during critical volatility events, overnight earnings moves, or strict stop-loss levels when silent push notifications might be overlooked.

What types of alerts can I set for Monster Beverage?

Stock Alarm Pro supports over 125 trigger types for MNST: price target alerts (above/below target), intraday percentage moves, RSI overbought/oversold levels, 50-day and 200-day moving average crossovers (golden cross / death cross), relative volume (RVOL) spikes, confirmed earnings date releases, and SEC Form-4 insider transaction filings.

How quickly will I be notified about MNST price changes?

MNST alerts are evaluated continuously in real-time against live market telemetry. Notifications are dispatched within sub-second latency via push notifications, SMS, or phone calls as soon as your trigger condition is met across regular, pre-market, and after-hours trading sessions.

Is Stock Alarm Pro free to use for MNST alerts?

Yes, Stock Alarm Pro offers a free tier that includes 3 active price alerts for MNST and other stocks. Full Pro membership is $20/month or $168/year with a 7-day free trial, unlocking unlimited alerts, phone call delivery, SMS, all 125+ technical indicators, institutional screeners, and real-time market telemetry across web, iOS, and Android.

MNST Company Intelligence - Business Model, Drivers & Risks

Monster Beverage Corporation(MNST)

$43.64—Stale · unknown old

WatchlistChart

Monster Beverage Corporation(MNST)

NASDAQ • Last print unknown agoAbout this dataData status

$43.64—Stale · unknown old

WatchlistChart Studio

MNST(MNST)

MNST

Monster Beverage is the second-largest energy drink manufacturer globally with ~39% U.S. market share, selling Monster Energy, Reign, Bang, and other brands across 170+ countries. The company operates an asset-light model through Coca-Cola's bottling network (TCCC owns 19.3% stake), converting brand equity and distribution scale into industry-leading 54% gross margins and 26% operating margins.

Consumer DefensiveBeverages - Non-Alcoholichigh - Fixed marketing investments and zero bottling capex create significant operating leverage. Gross margins expand with aluminum can cost deflation and pricing actions (2-4% annually). SG&A as % of revenue compresses with scale as distribution infrastructure is outsourced to Coca-Cola system.

Business Overview

01Monster Energy brand family (~85% of revenue) - core energy drinks across multiple price points and flavors

02Strategic brands (~10%) - Reign Total Body Fuel, Bang Energy (acquired 2023), Predator

03Alcohol beverages (~5%) - The Beast Unleashed, Nasty Beast hard teas through joint ventures

Monster generates revenue through concentrate sales to Coca-Cola's bottling network and direct distribution in select markets. Pricing power stems from brand loyalty in the $20B+ global energy drink category growing 8-10% annually. The company invests 15-18% of revenue in marketing/sponsorships (UFC, NASCAR, gaming) to maintain brand heat with 18-35 demographic. Gross margins of 54% reflect minimal manufacturing capex ($300M annually) and concentrate-based economics. Operating leverage comes from fixed marketing spend scaling with volume growth - every 1% volume increase drops 40-50bps to operating margin due to distribution through TCCC's existing infrastructure.

What Moves the Stock

U.S. Nielsen-measured retail velocity and market share trends vs Red Bull and Celsius (CELH) - any 50bps share shift moves estimates

International revenue growth rates, particularly EMEA (20%+ of sales) and Latin America expansion through TCCC bottlers

Aluminum can costs and commodity input inflation - aluminum represents 25-30% of COGS, sugar/sucralose another 15%

Bang Energy integration progress and $400M+ revenue synergy realization post-acquisition

Gross margin trajectory - any 100bps move materially impacts EPS given high incremental margins

Watch on Earnings

Net sales growth by geography (Americas, EMEA, Asia-Pacific) and constant currency growth ratesGross profit margin and operating margin expansion/contraction vs prior yearCase volume growth and net pricing realization (volume vs price/mix contribution)Operating expenses as % of revenue, particularly promotional/marketing spend efficiencyInternational business growth rates and distributor inventory levels

Risk Factors

Regulatory pressure on caffeine content (160-300mg per can) and sugar levels - potential taxation, marketing restrictions, or age-gating in key markets like EU, Mexico, Chile

Health/wellness trends favoring functional beverages, coffee alternatives, or zero-sugar options - Celsius positioning as 'healthier' energy option gaining 11% U.S. market share

Retailer private label energy drinks gaining shelf space at 30-40% price discounts to branded products

Red Bull maintaining 40%+ global market share with superior international distribution and premium positioning

Celsius (CELH) rapid growth through fitness channel and Costco/Amazon, taking share from Monster in 18-25 demographic with 'functional fitness' positioning

PepsiCo launching Rockstar revitalization and potential for TCCC to prioritize own Coca-Cola Energy brand over Monster in bottler incentives

Minimal financial risk given zero debt and $1.9B annual operating cash flow, but $79B market cap creates acquisition currency risk if growth decelerates

TCCC relationship dependency - 19.3% ownership stake and exclusive distribution creates single-partner risk if relationship sours or TCCC prioritizes own brands

StructuralCompetitiveBalance Sheet

Macro Sensitivity

Economic Cycle

moderate - Energy drinks show resilience in downturns as $3-4 per can purchases remain affordable discretionary spending. However, convenience store traffic (60% of sales channel) correlates with employment levels and gasoline prices. International expansion in emerging markets (Mexico, Brazil, India) ties growth to local GDP and middle-class formation.

Interest Rates

Low direct sensitivity as company carries zero debt (net cash position of $1.8B). However, rising rates compress valuation multiples for high-multiple growth stocks - MNST trades at 32x EV/EBITDA vs 5-year average of 28x. Higher rates also impact consumer financing for discretionary purchases and convenience store traffic patterns.

Credit

Minimal - Zero debt and $1.8B net cash position eliminates refinancing risk. Customer credit risk limited by Coca-Cola bottler network handling receivables. No meaningful exposure to consumer credit conditions given low per-transaction price points.

Live Conditions

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Profile

growth - Investors pay 10x sales and 32x EBITDA for 5-8% organic revenue growth, international expansion optionality, and 25%+ ROE. Stock attracts growth-at-reasonable-price (GARP) investors seeking consumer staples exposure with above-category growth. Momentum investors drove 64% one-year return on margin expansion and Bang acquisition synergies.

moderate - Beta of 0.85-0.95 reflects consumer staples defensiveness with growth stock volatility. Stock experiences 15-25% drawdowns on competitive share loss concerns or commodity cost spikes. Recent 64% one-year return shows momentum sensitivity.

Key Metrics to Watch

U.S. energy drink category growth rate and Monster market share from Nielsen/IRI retail data

Aluminum can costs (ALIUSD futures) - 25-30% of COGS exposure

Consumer confidence (UMCSENT) and gasoline prices (RBUSD) driving convenience store traffic

International revenue growth rates in EMEA and Latin America

Gross margin trends and commodity input cost inflation (sugar, sucralose, freight)

Competitive share trends vs Celsius and Red Bull in measured channels

Operating cash flow conversion and free cash flow yield relative to valuation multiples

margin expansion operating leverage debt M&A inflation