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Booking Holdings Inc.
BKNG
NASDAQ
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Overall Rating
B-
Neutral
3
/5
Valuation Metrics
DCF Valuation
Strong Buy
5
P/E Ratio
Sell
2
P/B Ratio
Strong Sell
1
Quality Metrics
Return on Equity
Strong Sell
1
Return on Assets
Strong Buy
5
Debt to Equity
Strong Sell
1
Rating Scale
5 = Strong Buy
3-4 = Buy / Neutral
2 = Sell
1 = Strong Sell
Last updated: January 9, 2026