Booking Holdings Inc.BKNGNASDAQ

Overview Intelligence Charts News Fundamentals Key Metrics TTM Financials Earnings Growth Rating Analysts Institutional Peers Historical

Analyst Sentiment

Analysts lean bullish — 78% recommend buying.

Consensus Rating

Buy

36 analysts·High coverage

78%

Rating Distribution

Strong Buy

13%

Buy

2775%

Hold

822%

Sell

00%

Strong Sell

00%

Analyst ratings reflect Wall Street opinion, not guarantees. Historical accuracy varies by firm and sector.

Price Target Expectations

Analysts see significant upside — consensus target 42% higher.

Bear Case

$4495.00

+8%

Consensus

$5928.95

+42%

Bull Case

$7746.00

+85%

Price Range36 analysts

Low

Consensus

High

$4495.00

$7746.00

Current Target

Current Price

$4179.78

Upside to Target

$1749.17

Price targets are 12-month forecasts. Actual results depend on earnings, market conditions, and sector trends.

Earnings & Revenue Estimates

2026E$268.40(24 analysts)

P/E25x

Current: 25.1x

Actual

Estimate

Range (Low–High)

Stock Alarm Pro

Forward Growth Estimates (YoY)

FY2027

Rev+8.54%

EPS+17.01%

FY2028

Rev+8.11%

EPS+16.32%

FY2029

Rev+8.12%

EPS+18.29%

Earnings Surprises

Beat rate:92%(11/12 quarters)

Avg surprise:+16.0%

Beat

Miss

Inline

Estimate

Based on reported EPS vs consensus estimate.

Recent Analyst Actions

Feb 23, 2026Morgan Stanley

Morgan Stanley upgrades Booking, says 'just as important in agentic world'

Target:$5500.00

+42.1%from $3870.83

Feb 20, 2026Susquehanna

Booking Holdings price target raised to $6,500 from $5,000 at Susquehanna

Target:$6500.00

+60.3%from $4055.56

Feb 19, 2026D.A. Davidson

Booking Holdings (BKNG) PT Lowered to $6,000 at DA Davidson on AI-Related Uncertainty

Target:$6000.00

+51.5%from $3961.06

Feb 19, 2026Robert W. Baird

Booking Holdings price target lowered to $5,850 from $6,325 at Baird

Target:$5850.00

+48.3%from $3944.38

Feb 19, 2026HSBC

Booking Holdings price target raised to $7,746 from $7,656 at HSBC

Target:$7746.00

+95.6%from $3961.13

Feb 19, 2026Oppenheimer

Booking Holdings price target lowered to $6,000 from $6,500 at Oppenheimer

Target:$6000.00

+40.5%from $4269.99

Feb 19, 2026BMO Capital

Booking Holdings price target raised to $6,200 from $6,000 at BMO Capital

Target:$6200.00

+45.2%from $4269.99

Feb 19, 2026Cantor Fitzgerald

Booking Holdings price target lowered to $4,495 from $5,830 at Cantor Fitzgerald

Target:$4495.00

+5.3%from $4269.99

Feb 19, 2026UBS

Booking Holdings price target lowered to $6,485 from $6,608 at UBS

Target:$6485.00

+51.9%from $4269.99

Feb 19, 2026Piper Sandler

Booking Holdings price target lowered to $5,000 from $5,750 at Piper Sandler

Target:$5000.00

+17.1%from $4269.99

Feb 19, 2026Barclays

Booking Holdings price target lowered to $5,500 from $6,250 at Barclays

Target:$5500.00

+28.8%from $4269.99

Feb 10, 2026Gordon Haskett Capital Corporation

Booking Holdings upgraded to Buy from Hold at Gordon Haskett

Target:$5440.00

+28.4%from $4237.05

Feb 6, 2026Wedbush

Booking Holdings price target lowered to $5,500 from $6,000 at Wedbush

Target:$5500.00

+23.9%from $4440.78

Feb 3, 2026UBS

Booking Holdings price target lowered to $6,608 from $6,806 at UBS

Target:$6608.00

+29.0%from $5122.25

Jan 27, 2026Goldman Sachs

Booking Holdings (BKNG) PT Lowered to $5,920 at Goldman Sachs, 'continues to observe growth in certain travel corridors'

Target:$5920.00

+14.9%from $5151.25

Jan 9, 2026Wells Fargo

Booking Holdings price target raised to $5,954 from $5,523 at Wells Fargo

Target:$5954.00

+9.3%from $5445.00

Jan 8, 2026Cantor Fitzgerald

Booking Holdings price target raised to $5,830 from $5,550 at Cantor Fitzgerald

Target:$5830.00

+7.1%from $5445.72

Jan 6, 2026Argus Research

Booking Holdings price target raised to $6,400 from $6,000 at Argus

Target:$6400.00

+20.8%from $5298.02

Jan 6, 2026Bernstein

Booking Holdings price target lowered to $5,407 from $5,433 at Bernstein

Target:$5407.00

+0.7%from $5367.37

Nov 24, 2025BNP Paribas

Booking Holdings initiated with an Outperform at BNP Paribas Exane

Target:$6100.00

+26.1%from $4835.99

Nov 24, 2025BOCOM International Holdings Company

Booking Holdings upgraded to Buy at BofA after AI-related selloff

Target:$6000.00

+25.8%from $4768.00

Oct 30, 2025D.A. Davidson

Booking Holdings price target raised to $6,600 from $6,500 at DA Davidson

Target:$6600.00

+25.9%from $5242.00

Oct 30, 2025Bernstein

Bernstein Reiterates Market Perform Rating on Booking Holdings (BKNG)

Target:$5433.00

+4.3%from $5209.50

Oct 29, 2025Wedbush

Booking Holdings price target raised to $6,000 from $5,900 at Wedbush

Target:$6000.00

+18.2%from $5075.86

Oct 29, 2025Cantor Fitzgerald

Booking Holdings (BKNG) PT Lowered to $5,550 at Cantor Fitzgerald

Target:$5550.00

+8.6%from $5112.51

Explore More

S&P 500 Screener

Filter and sort all 500 stocks

Market Movers

Today's biggest gainers and losers

Market Heatmap

Visual sector performance