7UP Rebrands as Lime-Lemon with Major Flavor Change in 15-Year Evolution
Product·2 articles across 2 outlets·◆ Primary source
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7UP has reformulated its recipe, cranking up the lime flavoring so much it’s actually changing what it calls itself. The lemon-lime soda is now going by lime-lemon.
7UP’s U.S. owner, Keurig Dr Pepper (KDP), which sells beverages like Dr Pepper, A&W Root Beer, and Canada Dry, announced the reformulation as part of its biggest brand evolution in more than 15 years.
7UPKeurig Dr Pepper
Sources
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SourceReports the news
“7UP Puts Lime in the Spotlight With Its Biggest Brand Evolution in More Than 15 Years”
SEC Filing — 7UP Puts Lime in the Spotlight With Its Biggest Brand Evolution in More Than 15 Years“7UP has reformulated its recipe, cranking up the lime flavoring so much it’s actually changing what it calls itself.”
fast company — Why 7UP gave itself a lime-lemon makeover