Bath & Body Works Returns to E-Commerce Growth Despite Expected Sales Decline
Guidance·2 articles across 2 outlets
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Bath & Body Works has reported a return to digital growth in its e-commerce segment, anticipating continued gains in the latter half of the year. However, the retailer still expects overall sales to decline as it grapples with weak store traffic.
The company is focusing on enhancing its online presence to counteract the challenges faced in physical retail locations. Despite the positive trend in e-commerce, the outlook remains cautious as Bath & Body Works navigates a competitive market landscape.
Bath & Body Works
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“Bath & Body Works (BBWI) Returned to Digital Growth but Still Expects Sales to Decline. Can E-Commerce Fix Weak Store Traffic?”
Yahoo Finance — Bath & Body Works (BBWI) Returned to Digital Growth but Still Expects Sales to Decline. Can E-Commerce Fix Weak Store Traffic?“<figure><div><img”
retail dive — Bath & Body Works e-commerce returns to growth