DWS Rebrands to Deutsche Asset Management After Eight Years of Distancing
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DWS, the asset management unit of Deutsche Bank, will revert to the Deutsche Bank name, becoming Deutsche Asset Management. This change comes eight years after the firm distanced itself from the Deutsche Bank brand ahead of its IPO.
The decision marks a significant shift in strategy for DWS, reflecting a renewed commitment to its parent company's identity and brand recognition in the financial markets.
Deutsche Bank
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“German lender’s unit will become Deutsche Asset Management, reversing a decision made ahead of its IPO”
FT — DWS embraces Deutsche Bank name eight years after distancing itself