Ferrari Profits Boosted By AI Wealth And Hyper-Personalisation Boom
Earnings·1 article across 1 outlet
Story updated Rewritten when the story materially grows; the wire is checked every 15 minutesAbout this data
Ferrari has reported that custom services are set to account for as much as 20% of its revenue. The Italian luxury-car maker attributes this growth to the increasing demand for hyper-personalisation and the wealth generated by artificial intelligence.
The company is capitalizing on the trend of affluent customers seeking tailored experiences, which is significantly contributing to its profitability.
Ferrari
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“Custom services set to account for as much as 20% of revenue, Italian luxury-car maker says”
FT — Ferrari profits boosted by AI wealth and hyper-personalisation boom