HBO Max Launches Vertical Video Shorts Feed to Enhance Content Discovery
Product·2 articles across 2 outlets
Story updated Rewritten when the story materially grows; the wire is checked every 15 minutesAbout this data
HBO Max is introducing a vertical video feed to improve content discovery for its users. This move aligns with trends seen in other streaming platforms like Netflix and Disney Plus, which have already adopted similar TikTok-like features to help viewers find new content.
The new 'Shorts' feed is part of HBO Max's strategy to adapt to changing viewer habits as audiences increasingly favor short-form content. The platform aims to make it easier for users to navigate its extensive library and discover engaging shows and movies.
HBO MaxWarner Bros. Discovery
Sources
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SourceReports the news
“HBO Max, like other streaming platforms, is rethinking content discovery as large libraries are making it hard for viewers to find something to watch and as audiences become accustomed to short-form content on platforms like TikTok and Instagram Reels.”
TechCrunch — HBO Max embraces vertical video with a new ‘Shorts’ feed“Warner Bros. Discovery is bringing a vertical video feed to HBO Max to help you find something new to watch.”
The Verge — HBO Max is putting on vertical shorts