McDonald's Bets on Chicken to Capture 1.5% Market Share Amid Rising Beef Prices
Product·3 articles across 3 outlets·↩ Updated
Story updated Rewritten when the story materially grows; the wire is checked every 15 minutesAbout this data
Fast-food giant McDonald's is aiming to increase its share of the global chicken market as rising beef prices impact profits. The company is focusing on fried chicken to adapt to changing dining habits, particularly among Gen Z consumers.
Despite the ambitious plans, investors remain skeptical about the introduction of new McNugget flavors, with analysts noting McDonald's struggles in chicken-related innovation. The fast-food chain's strategy comes as it seeks to revive sluggish sales in the U.S. market.
McDonald's
Sources
Every quote below is verbatim from the article it is attributed to.
SourceReports the news
“Fast-food chain aims to grow share in booming chicken market in bid to kick-start sluggish US sales”
FT — McDonald’s bets on chicken to win back diners as beef prices soar“Investors aren't sold on plans to introduce new McNugget flavors, and an analyst recently noted that McDonald's has struggled to break through on chicken-related innovation.”
MarketWatch — McDonald's is making a historic bet on chicken — and AI — to bring back customers“McDonald’s is betting on fried chicken as health concerns and the rising price of beef shift dining habits.”
The Guardian — McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken
Earlier versions
- Sep 23, 3:44 PM — McDonald's Bets on Chicken to Win Back Diners as Beef Prices Soar (1/1)