McDonald's Reports $37B in Sales Despite Disappointing $3 Value Menu
Earnings·2 articles across 2 outlets
Story updated Rewritten when the story materially grows; the wire is checked every 15 minutesAbout this data
McDonald's reported a 5% increase in global sales to $37 billion, with U.S. comparable sales up 0.8%. However, the new $3 value menu did not meet expectations, leading to slowing sales growth, as CEO Chris Kempczinski acknowledged issues with franchise adoption.
The fast food giant admitted that getting rid of a beloved menu offer was a ‘bad trade’ as the new value menu failed to deliver the anticipated results, impacting overall sales performance.
McDonald's
Sources
Every quote below is verbatim from the article it is attributed to.
SourceReports the news
“A new $3 value menu didn’t deliver as much as hoped for—but McDonald’s still posted a profitable quarter.”
fast company — McDonald’s admits that getting rid of this beloved menu offer was a ‘bad trade,’ as new $3 value menu disappoints“McDonald's new Under $3 menu didn't meet expectations, slowing US sales growth.”
business insider — McDonald's is facing slowing sales. Its under $3 value menu shows why