Nike Ends Online Sales Agreements With Hundreds of Chinese Distributors
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Nike Inc. is ending online sales agreements with potentially hundreds of distributors in China as part of a sweeping effort to revive flagging sales in the region.
This strategic shift aims to streamline operations and enhance direct sales channels in a market where the company has faced challenges.
Nike
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“Nike Inc. is ending online sales agreements with potentially hundreds of distributors in China as part of a sweeping effort to revive flagging sales in the region.”
Bloomberg — Nike Severs Chinese Distribution Deals in Broad Strategic Shift