On Signs Kylian Mbappé to Lead Football Push in Challenge to Nike and Adidas
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On Holding AG has signed French superstar Kylian Mbappé as a partner in developing football products and representing the brand, mounting a bold challenge to Nike Inc. and Adidas AG’s dominance of the sport.
The Swiss group targets a long-term partnership with the French star, similar to its relationship with tennis great Roger Federer.
OnKylian MbappéNikeAdidas
Sources
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SourceReports the news
“Swiss group targets long-term partnership with French star, similar to relationship with tennis great Roger Federer”
FT — Sports brand On signs Kylian Mbappé from Nike to lead new football push“On Holding AG has signed French superstar Kylian Mbappé as a partner in developing football products and representing the brand, mounting a bold challenge to Nike Inc. and Adidas AG’s dominance of the sport.”
Bloomberg — Mbappé Signs Up for On’s Push Into Football in Blow for Nike