Starbucks Invests $1bn to Create Inviting Coffee House Experience
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Starbucks is investing $1 billion to enhance the ambiance of its stores under CEO Brian Niccol's vision. The initiative includes adding easy chairs and rugs to make shops more inviting and boost sales.
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“Easy chairs and rugs are part of chief executive Brian Niccol’s plan to make shops more inviting and boost sales”
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