Starbucks Snoopy Cup Resells for $200, Highlighting Merch Drop Frenzy
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Starbucks Corp.’s Snoopy glass cup is reselling for as much as five times its retail price in the latest example of how the company is tapping exclusive merchandise to keep customers flocking to its stores.
The high resale value of the cup indicates a strong demand for limited-edition items, reflecting Starbucks' strategy to enhance customer engagement through unique merchandise offerings.
Starbucks
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“Starbucks Corp.’s Snoopy glass cup is reselling for as much as five times its retail price in the latest example of how the company is tapping exclusive merchandise to keep customers flocking to its stores.”
Bloomberg — Starbucks Snoopy Cup Resells for $200, Highlighting Merch Drop Frenzy