Baby Bunting Group Limited is a specialty retailer focused on maternity and baby goods across Australia and New Zealand. Established in 1979 and headquartered in Dandenong South, Victoria, the company has developed a comprehensive product portfolio designed to support parents with children from newborn to three years of age, as well as expectant parents. Its core product categories span prams, cots, nursery furniture, car safety products, toys, babywear, feeding essentials, nappies, and Manchester, supplemented by associated accessories. Baby Bunting also offers value-added services such as car seat installation and nursery product hire, enhancing its service proposition for families. The company operates through retail stores and an integrated online channel, enabling broad geographic reach and accessibility for its customers. As the largest specialty retailer in its sector following significant industry consolidation, Baby Bunting maintains exclusive supply agreements with leading brands, reinforcing its market position. It plays a pivotal role in the Australian and New Zealand retail landscape by providing essential goods and services for early childhood, with resilience during fluctuating market conditions and a consistent commitment to quality and customer care.