Comcast Corp. shares slid Wednesday after Chief Financial Officer Jason Armstrong said he sees no improvement for the third quarter in broadband subscriber losses with competitors offering terms that are luring customers away.

Comcast Corp. shares slid Wednesday after a top executive suggested that third-quarter broadband subscriber losses may be worse than anticipated.

Comcast said earlier this year it would split the cable businesses from the media business, creating two separate publicly traded companies.

Comcast Corp. reported earnings that beat analysts’ estimates on key metrics, buoyed by the first-ever quarterly profitability at its Peacock streaming platform and a string of Hollywood hits.

Comcast Corp. reported ongoing losses of cable-TV and broadband customers as it prepares to spin out its film and TV business, which is notching faster growth.