Exel Industries SA is a French family-owned industrial group specializing in the design, manufacture, and marketing of spraying equipment for agricultural, industrial, and leisure applications. As a world leader in plant protection spraying (holding the No. 1 position globally), it produces equipment for applying herbicides, insecticides, fungicides, and fertilizers, alongside industrial solutions for paints, coatings, and dust removal in sectors like transport, metallurgy, mining, and woodworking. The group also excels in leisure products, including watering and plant care tools for gardeners and high-end pleasure boats under brands like Rhéa-Marine, Tofinou, and Wauquiez. Operating through renowned brands such as Berthoud, Tecnoma, Agrifac, Sames, Hozelock, and Holmer, Exel Industries maintains 24 production sites across more than 30 countries, employing around 3,772 people. With over 80% of sales generated outside France—primarily in Europe, North America, and other regions—it drives innovation in sustainable agriculture and industrial efficiency, supported by a strong patent portfolio and a fiscal year ending September.
Leadership (12)
Brooke CoeManager of Communications & Media Relations
Dennis PriceVP & Chief Economist
Christopher W. LacyExecutive Vice President, General Counsel & Corporate Secretary
Dan TurcoExecutive Vice President of Commercial Activities
Joshua J. VietsExecutive Vice President & Chief Operating Officer
Marcel TeunissenExecutive Vice President & Chief Financial Officer
Rob BrandenburgVP & Chief Risk Officer
John ChristVice President & Chief Information Officer
Chris AyresSenior Vice President of Corporate Development & Strategy
Michael A. WichterichChairman of the Board, Interim President & CEO
Brittany RaifordVice President of IR & Treasurer
Toni Parks-PayneVice President of Human Resources & Employee Services