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Harley-Davidson, Inc.
HOG
NYSE
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Overall Rating
A-
Buy
4
/5
Valuation Metrics
DCF Valuation
Buy
4
P/E Ratio
Buy
4
P/B Ratio
Buy
4
Quality Metrics
Return on Equity
Buy
4
Return on Assets
Neutral
3
Debt to Equity
Strong Sell
1
Rating Scale
5 = Strong Buy
3-4 = Buy / Neutral
2 = Sell
1 = Strong Sell
Last updated: January 16, 2026