Harley-Davidson, Inc.HOGNYSE

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Overview News Fundamentals Key Metrics TTM Financials Earnings Growth Rating Analysts Institutional Peers Historical

Analyst Sentiment

Analysts are neutral — opinion is divided on direction.

Consensus Rating

Hold

17 analysts·Moderate coverage

41%

Rating Distribution

Strong Buy

00%

Buy

741%

Hold

741%

Sell

318%

Strong Sell

00%

Analyst ratings reflect Wall Street opinion, not guarantees. Historical accuracy varies by firm and sector.

Price Target Expectations

Analysts see moderate upside — consensus target 23% higher.

Bear Case

$18.00

-12%

Consensus

$25.25

+23%

Bull Case

$34.00

+66%

Price Range17 analysts

Low

Consensus

High

$18.00

$34.00

Current Target

Current Price

$20.49

Upside to Target

$4.76

Price targets are 12-month forecasts. Actual results depend on earnings, market conditions, and sector trends.

Earnings & Revenue Estimates

2026E$1.99(10 analysts)

P/E5x

Current: 4.9x

Actual

Estimate

Range (Low–High)

Stock Alarm Pro

Forward Growth Estimates (YoY)

FY2027

Rev+3.86%

EPS+31.55%

FY2028

Rev+23.07%

EPS+86.35%

Earnings Surprises

Beat rate:75%(9/12 quarters)

Avg surprise:+78.1%

Beat

Miss

Inline

Estimate

Based on reported EPS vs consensus estimate.

Recent Analyst Actions

Jan 16, 2026Morgan Stanley

Harley-Davidson price target lowered to $18 from $21 at Morgan Stanley

Target:$18.00

-14.6%from $21.07

Nov 25, 2025Loop Capital Markets

Harley-Davidson initiated with a Hold at Loop Capital

Target:$21.00

-12.5%from $24.00

Oct 31, 2025UBS

UBS Reiterates Neutral Rating on Harley-Davidson (HOG)

Target:$28.00

+3.9%from $26.95

Oct 27, 2025Morgan Stanley

Harley-Davidson downgraded to Underweight from Equal Weight at Morgan Stanley

Target:$25.00

-11.4%from $28.21

Aug 25, 2025Griffin

Harley-Davidson price target raised to $34 from $31 at DA Davidson

Target:$34.00

+17.9%from $28.85

Oct 18, 2024Argus Research

Harley-Davidson price target raised to $42 from $40 at Argus

Target:$42.00

+15.4%from $36.41

Sep 18, 2024Citigroup

Harley-Davidson (HOG) PT Raised to $39 at Citi

Target:$39.00

+0.4%from $38.84

Aug 23, 2024UBS

Harley-Davidson (HOG) PT Raised to $40 at UBS

Target:$40.00

+5.0%from $38.08

Apr 29, 2024Argus Research

Harley-Davidson's demand environment starting to improve, says Argus

Target:$40.00

+15.1%from $34.75

Apr 23, 2024Morgan Stanley

Morgan Stanley Assumes Harley-Davidson (HOG) at Overweight, 'Freshly Tuned Up with Open Road Ahead'

Target:$50.00

+28.2%from $38.99

Apr 22, 2024UBS

UBS Reiterates Neutral Rating on Harley-Davidson (HOG)

Target:$39.00

+0.0%from $38.99

Apr 11, 2024D.A. Davidson

Harley-Davidson (HOG) PT Raised to $49 at DA Davidson 'After Positive March Checks'

Target:$49.00

+18.5%from $41.34

Apr 3, 2024BMO Capital

Harley-Davidson (HOG) PT Raised to $50 at BMO Capital

Target:$50.00

+16.0%from $43.09

Mar 15, 2023Jefferies

Jefferies Upgrades Harley-Davidson (HOG) to Hold

Target:$39.00

-0.9%from $39.37

Feb 6, 2023D.A. Davidson

DA Davidson Maintains Neutral on Harley-Davidson, Raises Price Target to $47

Target:$47.00

-6.9%from $50.49

Feb 6, 2023Citigroup

Citigroup Maintains Neutral on Harley-Davidson, Raises Price Target to $52

Target:$52.00

+2.5%from $50.73

Dec 22, 2022D.A. Davidson

DA Davidson Maintains Neutral on Harley-Davidson, Raises Price Target to $44

Target:$44.00

+6.6%from $41.26

Jul 14, 2022Morgan Stanley

Morgan Stanley Maintains Equal-Weight on Harley-Davidson, Lowers Price Target to $40

Target:$40.00

+28.7%from $31.08

Jul 5, 2022D.A. Davidson

Harley-Davidson (HOG) Stock: $35 Target From DA Davidson

Target:$35.00

+7.5%from $32.57

Apr 28, 2022RBC Capital

RBC Capital Maintains Sector Perform on Harley-Davidson, Lowers Price Target to $41

Target:$41.00

+15.3%from $35.55

Apr 28, 2022BMO Capital

BMO Capital Maintains Outperform on Harley-Davidson, Lowers Price Target to $57

Target:$57.00

+59.7%from $35.70

May 14, 2021Northcoast Research

Harley-Davidson price target raised to $57 from $49 at Northcoast

Target:$57.00

+21.3%from $46.98

Apr 26, 2021Wolfe Research

Harley-Davidson (HOG) PT Raised to $52 at Wolfe Research

Target:$52.00

+9.5%from $47.50

Apr 26, 2021Argus Research

Harley-Davidson (HOG) PT Raised to $54 at Argus

Target:$54.00

+13.7%from $47.50

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