Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. Purple designs and manufactures a variety of innovative, premium, branded comfort products, including mattresses, pillows, cushions, frames, sheets and more. Its products are the result of over 25 years of innovation and investment in proprietary and patented comfort technologies and the development of its own manufacturing processes. Its proprietary gel technology, Hyper-Elastic Polymer®, underpins many of Its comfort products and provides a range of benefits that differentiate its offerings from other competitors' products. Purple markets and sells its products through its direct-to-consumer online channels, traditional retail partners, third-party online retailers and its owned retail showrooms.