Wayfair Inc.WNYSE

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Overview Charts Technical News Fundamentals Key Metrics TTM Financials Earnings Growth Rating Analysts Institutional Peers Historical

Analyst Sentiment

Analysts lean bullish — 70% recommend buying.

Consensus Rating

Buy

30 analysts·High coverage

70%

Rating Distribution

Strong Buy

13%

Buy

2067%

Hold

827%

Sell

13%

Strong Sell

00%

Analyst ratings reflect Wall Street opinion, not guarantees. Historical accuracy varies by firm and sector.

Price Target Expectations

Current price is 5% above analyst consensus — modest downside expected.

Bear Case

$75.00

-35%

Consensus

$108.81

-5%

Bull Case

$140.00

+22%

Price Range30 analysts

Low

Consensus

High

$75.00

$140.00

Current Target

Current Price

$114.99

Above Target

$6.18

Price targets are 12-month forecasts. Actual results depend on earnings, market conditions, and sector trends.

Earnings & Revenue Estimates

2026E$2.93(19 analysts)

Actual

Estimate

Range (Low–High)

Stock Alarm Pro

Forward Growth Estimates (YoY)

FY2027

Rev+6.23%

EPS+29.12%

FY2028

Rev+7.27%

EPS+29.16%

FY2029

Rev+4.62%

EPS+21.85%

Earnings Surprises

Beat rate:75%(9/12 quarters)

Avg surprise:+8.5%

Beat

Miss

Inline

Estimate

Based on reported EPS vs consensus estimate.

Recent Analyst Actions

Jan 15, 2026Morgan Stanley

Wayfair price target raised to $140 from $130 at Morgan Stanley

Target:$140.00

+22.2%from $114.60

Jan 14, 2026Goldman Sachs

Wayfair price target lowered to $104 from $120 at Goldman Sachs

Target:$104.00

-12.6%from $119.05

Jan 7, 2026Barclays

Wayfair upgraded to Overweight from Equal Weight at Barclays

Target:$123.00

+12.2%from $109.60

Dec 3, 2025Jefferies

Wayfair downgraded to Hold from Buy at Jefferies

Target:$94.00

-7.3%from $101.41

Oct 30, 2025RBC Capital

Wayfair (W) PT Raised to $86 at RBC Capital

Target:$86.00

-17.0%from $103.62

Oct 29, 2025Mizuho Securities

Wayfair price target raised to $130 from $88 at Mizuho

Target:$130.00

+22.0%from $106.52

Oct 29, 2025BMO Capital

Wayfair price target raised to $110 from $68 at BMO Capital

Target:$110.00

+3.3%from $106.52

Oct 29, 2025Stifel Nicolaus

Wayfair (W) PT Raised to $100 at Stifel

Target:$100.00

-6.4%from $106.87

Oct 29, 2025Goldman Sachs

Wayfair price target raised to $120 from $80 at Goldman Sachs

Target:$120.00

+12.7%from $106.52

Oct 29, 2025UBS

Wayfair price target raised to $135 from $102 at UBS

Target:$135.00

+26.7%from $106.52

Oct 29, 2025Guggenheim

Wayfair price target raised to $120 from $90 at Guggenheim

Target:$120.00

+12.7%from $106.52

Oct 29, 2025Needham

Wayfair (W) PT Raised to $125 at Needham

Target:$125.00

+17.3%from $106.52

Oct 29, 2025Barclays

Wayfair price target raised to $104 from $70 at Barclays

Target:$104.00

-2.4%from $106.52

Oct 28, 2025Truist Financial

Wayfair price target raised to $120 from $95 at Truist

Target:$120.00

+12.4%from $106.80

Oct 24, 2025Deutsche Bank

Wayfair price target lowered to $75 from $83 at Deutsche Bank

Target:$75.00

-13.2%from $86.37

Oct 17, 2025UBS

Wayfair price target raised to $102 from $91 at UBS

Target:$102.00

+24.7%from $81.80

Sep 25, 2025Truist Financial

Wayfair price target raised to $95 from $80 at Truist

Target:$95.00

+13.7%from $83.58

Aug 5, 2025Stifel Nicolaus

Wayfair price target raised to $68 from $56 at Stifel

Target:$68.00

-7.7%from $73.68

Aug 5, 2025BMO Capital

Wayfair price target raised to $68 from $38 at BMO Capital

Target:$68.00

-7.7%from $73.68

Aug 5, 2025Wells Fargo

Wayfair price target raised to $84 from $65 at Wells Fargo

Target:$84.00

+14.3%from $73.48

Aug 4, 2025Gordon Haskett Capital Corporation

Wayfair upgraded to Accumulate at Gordon Haskett after Q2 'delivered'

Target:$100.00

+36.1%from $73.48

Aug 4, 2025Piper Sandler

Wayfair price target raised to $95 from $75 at Piper Sandler

Target:$95.00

+29.3%from $73.48

May 2, 2025Truist Financial

Wayfair price target raised to $40 from $36 at Truist

Target:$40.00

+18.8%from $33.66

May 2, 2025BMO Capital

Wayfair price target lowered to $38 from $55 at BMO Capital

Target:$38.00

+12.9%from $33.66

Apr 25, 2025RBC Capital

Wayfair price target lowered to $25 from $43 at RBC Capital

Target:$25.00

-14.5%from $29.25

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