Ford Unveils Second Electric Pickup Starting at $28,350 After First Attempt Missed the Mark
Product·2 articles across 2 outlets
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Ford's CEO has described the new Ford Fathom as a 'Model T moment' for the company. But the EV pickup is unlikely to live up to lofty expectations, and maybe it doesn't have to.
The midsized electric pickup from Ford will start at $28,350, a reasonable price compared to its competitors. Here’s what it’s called.
Ford
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“Ford's CEO has described the new Ford Fathom as a "Model T moment" for the company.”
TechCrunch — Ford needs another Taurus, and the $30K Fathom EV pickup isn’t it“The midsized electric pickup from Ford will start at $28,350, a reasonable price compared to its competitors.”
inc. — Ford’s First Electric Pickup Missed the Mark. It Just Unveiled the Name of Its Second Attempt