Lyft Launches New $9.99-a-Month Lyft Go Subscription With DashPass
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Lyft Inc. is launching a new loyalty program that includes a DoorDash Inc. membership and credits toward future rides or delivery orders, setting it up to better compete with rival Uber Technologies Inc.’s subscription offering.
The new subscription, priced at $9.99 a month, aims to enhance customer retention and attract new users by providing additional value through ride and delivery credits.
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“Lyft Inc. is launching a new loyalty program that includes a DoorDash Inc. membership and credits toward future rides or delivery orders, setting it up to better compete with rival Uber Technologies Inc.’s subscription offering.”
Bloomberg — Lyft Launches New $9.99-a-Month Lyft Go Subscription With DashPass