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Tesla Drops ‘Self-Driving’ Branding to Appease Europe Regulators

Legal·2 articles across 2 outlets

Story updated Rewritten when the story materially grows; the wire is checked every 15 minutesAbout this data

Tesla Inc. is backing away from its Full Self-Driving branding to help secure approval for the driver-assistance system in Europe. The change comes as the name has drawn criticism as dangerously misleading.

This move is part of Tesla's efforts to align with regulatory expectations in Europe, aiming to facilitate the approval process for its technology.

Tesla

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