Watch on earnings:AppLovin Core revenue growth rate and software platform EBITDA marginsTotal advertising impressions served and effective CPM trends across the platformAdvertiser retention rates and net revenue retention from existing advertiser cohortsReturn on advertising spend (ROAS) metrics that advertisers achieve on the platform versus competitorsGaming studio revenue per daily active user (DAU) and user acquisition payback periods
Key metrics:AppLovin Core revenue growth rate (software platform segment) · E-commerce advertiser spending trends and share of total advertising revenue · Mobile gaming industry user acquisition costs and competitive intensity metrics · iOS vs Android revenue mix and impact of platform policy changes