Sports Entertainment Group Limited is an Australian sports media content and entertainment company that operates across multiple platforms and segments. The company delivers sports-related brand content through radio stations including SEN 1116, SEN 1170, and regional networks across Australia and New Zealand, complemented by television channels, podcasts, and digital platforms. Beyond media operations, Sports Entertainment Group owns and operates professional sports franchises through its SEN Teams division, including the Perth Lynx in the Women's National Basketball League and the Melbourne Mavericks in Super Netball. The company reaches national, metropolitan, and regional audiences via radio, print, television, online, in-stadium experiences, and live events. Originally incorporated in 1987 as Pacific Star Network, the company rebranded to Sports Entertainment Group in November 2020 following its acquisition of Crocmedia. Headquartered in Melbourne, Australia, it employs 55 people and generates annual revenue of approximately $110 million, establishing itself as a significant player in Australia and New Zealand's sports broadcasting and entertainment sector.