xReality Group Limited is a technology company specializing in the development and operation of immersive extended reality (XR) products and simulation experiences. The company’s principal activities span both physical and digital simulations, designed for the enterprise, defense, and consumer sectors. Its product and service portfolio includes indoor skydiving facilities—operated under the iFLY Downunder and iFLY Gold Coast brands—virtual reality entertainment venues under the FREAK brand, and sophisticated XR-based training and mission planning systems, such as Operator XR, used by military and law enforcement agencies. Additionally, xReality Group offers advanced content creation and XR software development via Red Cartel, serving entertainment, mining, oil and gas, healthcare, and government clients. Founded in 2011 and headquartered in Brookvale, New South Wales, xReality Group has diversified from its origins in indoor skydiving to become a significant provider of location-based entertainment and critical simulation technology in Australia and abroad, reflecting the growing adoption of virtual and augmented reality solutions across industries.