Baid Finserv Limited is a non-deposit taking Non-Banking Financial Company (NBFC) licensed by the Reserve Bank of India, specializing in asset-backed lending solutions. It provides a range of financial products including car loans up to 10 lakhs, commercial vehicle loans for both new and used vehicles, tractor loans, MSME loans, and loans against property up to 25 lakhs. The company also offers insurance services such as life insurance, dwelling insurance, and motor insurance. Deeply focused on underserved semi-urban and rural markets primarily in Rajasthan, with expanding operations in Madhya Pradesh, Baid Finserv Limited aims to deliver accessible financing at reasonable costs through transparent processes. Its services target small business owners, individual vehicle buyers, and property owners lacking formal banking options, playing a vital role in promoting financial inclusion in these regions. Founded in 1991 and headquartered in Jaipur, Rajasthan, the company maintains a strong presence in India's regional non-banking finance sector.