While the market fixates on short-term product cycles, Hims & Hers (HIMS) is quietly building a healthcare platform, aiming to control the primary interface for diagnostics, prevention, and personalized treatments. The introduction of "Labs" creates the data layer for continuous health optimization, deepening engagement and enabling increasingly precise, personalized care over time. Scale achieved from making healthcare accessible to millions helps the company drive down unit costs, lower prices, expand adoption, and create a self-reinforcing flywheel of growing reach, engagement, and long-term platform value.