Executive Chair Chung emphasizes customer-focused transformation and ecosystem strengthening to navigate evolving market dynamics and lead new industry standards Presents strategic priorities, including agile decision-making, ecosystem competitiveness, and bold collaboration with diverse partners Executives discuss AI internalization, digital transformation strategies, and business growth initiatives during candid roundtable with global employees SEOUL, South Korea, Jan. 4, 2026 /PRNewswire/ -- Hyundai Motor Group (The Group) today shared its 2026 strategic vision with global employees, with Executive Chair Euisun Chung presenting priorities focused on continuous customer-focused transformation, strengthened ecosystem competitiveness, and AI-driven innovation to navigate evolving market dynamics and lead new industry standards. During his new year remarks, Executive Chair Chung presented five key strategic priorities — customer-focused evolution, agile decision-making, ecosystem competitiveness, bold collaboration, and leading new industry standards — to navigate the evolving global landscape.