Fruta Fruta Inc. is a Japanese company specializing in the importation, processing, and sale of frozen pulp from Amazonian fruits. It operates through three main segments: the National Brand segment, which markets its own branded products made from Amazonian fruits to mass merchants, supermarkets, convenience stores, and other retailers; the Agroforestry Marketing segment, which supplies frozen fruit pulp and processed products to grocery stores and food manufacturers, along with other agroforestry-related raw materials to various businesses; and the Direct Marketing segment, which manages Furutta Furutta Acai Cafe, the Furutta Furutta Acai factory, other direct stores, and mail-order sales through its own website. Headquartered in Tokyo, Japan, Fruta Fruta Inc. plays a key role in the food processing industry, particularly in the non-cyclical consumer sector focused on fruits and vegetables, bridging Amazonian produce with Japanese markets.