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Musti Group Oyj is a leading Nordic pet care specialist operating an omnichannel retail model across Finland, Sweden, Norway, the Baltics, and Portugal. Founded in 1988 and headquartered in Helsinki, Finland, the company offers a curated selection of pet foods, accessories, supplies, and services tailored to dogs, cats, birds, small animals, and fish. Its product range includes dry and wet foods, collars, toys, beds, grooming tools, clothing, care products, and aquarium essentials. Musti Group Oyj provides complementary services such as veterinary care, grooming, trimming, pet spa treatments, and training through over 415 physical stores and robust online platforms, with more than 20% of net sales from digital channels. Brands like Musti ja Mirri, Arken Zoo, Djurmagazinet, Vetzoo, Peten Koiratarvike, and Animail serve over 1.9 million customers, many enrolled in its loyalty club. As a subsidiary of Sonae, SGPS, S.A. since March 2024, it employs around 2,000 people and plays a key role in the consumer discretionary sector by enhancing pet wellbeing and fostering strong customer relationships in the growing pet care market.