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Planet Fitness Inc. is a franchisor and operator of fitness centers that serves consumers through its Planet Fitness-branded clubs and membership offerings. The company provides a broad fitness experience centered on cardio, strength-training, and circuit equipment, along with access to club amenities designed for everyday exercisers and first-time gym users. Its business is organized around franchise operations, corporate-owned clubs, and equipment sales, giving it a vertically integrated role in the fitness industry. Planet Fitness also supports its franchise network with brand standards, club development, and member services, while maintaining a market position focused on accessible, high-value fitness. Headquartered in Hampton, New Hampshire, Planet Fitness Inc. is a major participant in the North American fitness market with a growing international presence across selected markets.
