Mips AB (publ) is a Sweden-based company specializing in the development, manufacture, and sale of innovative helmet-based safety systems, particularly the MIPS Brain Protection System (BPS). This technology features a low-friction layer that allows relative movement between the head and helmet, reducing rotational forces from angled impacts to better protect the brain, addressing a key vulnerability beyond traditional linear impact protection. Founded in 1996 and headquartered in Täby, Sweden, the company supplies its solutions to over 150 helmet brands worldwide, including prominent names like Bell, Fox Head, Giro, Scott, Smith, and Trek. Mips AB (publ) serves diverse markets across North America, Europe, Asia, and Australia, covering sport helmets for biking, snow sports, equestrian, and team activities; moto helmets for on-road, off-road, and high-speed uses; and safety helmets for construction, manufacturing, mining, oil industries, as well as military, police, and rescue services. With a workforce of around 105 employees, it operates in the consumer discretionary sector, emphasizing research-driven innovation to enhance helmet safety standards globally.