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Brave Bison Group plc is a UK-based media, marketing and technology company specializing in digital advertising, social media, and video distribution. Founded initially as Rightster and rebranded in 2016, it operates a broad portfolio including social and influencer marketing, performance marketing, commerce technology, fan engagement, and related consultancy and training services. The company manages a digital media network with over 650 channels and 158 million followers, creating content and campaigns for notable clients such as Panasonic, Vodafone, New Balance, and the PGA Tour. Brave Bison has expanded through multiple acquisitions, encompassing agencies and digital commerce firms, and serves a global market with operations centered in London and hubs across multiple continents. Its work supports global brands in harnessing the complexities of modern digital marketing and fan engagement, underpinned by technological solutions and strategic consultancy.