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Next 15 Group plc is a diversified group of specialist consultancies and agencies focused on growth consulting services. It operates across four key segments: Customer Insight, which harnesses data, analytics, and predictive modelling to understand customers; Customer Engagement, which creates brands, manages reputations, and builds digital assets; Customer Delivery, which executes strategies through demand generation, account-centric marketing, retail media, e-commerce, and media buying across B2B and consumer markets; and Business Transformation, which builds new businesses, corporate venture funds, and optimizes portfolio value for private equity. The company serves high-growth markets including technology, healthcare, financial services, consumer passions, and public sector, delivering integrated solutions in data, AI, communications, and digital transformation. Its decentralised network of brands, such as Savanta, MHP Group, SMG, M Booth, and Archetype, provides specialised capabilities in communications, PR, digital marketing, market research, and customer experience optimisation. Founded in 1981 and headquartered in London, United Kingdom, Next 15 Group plc supports clients in navigating complex, tech-driven landscapes to accelerate sustainable growth.