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Revolution Beauty Group plc is a United Kingdom-based beauty and personal care products company specializing in affordable, inclusive cosmetics, skincare, and haircare. Founded in 2014 by Adam Minto and Tom Allsworth, its principal activity involves selling and distributing products under core brands like Revolution Beauty London and Revolution Make-up London, alongside sub-brands such as BH Cosmetics. The company emphasizes cruelty-free formulations, with 76% of products being vegan, and champions diversity through extensive shade ranges for every skin tone and budget. Revolution Beauty Group plc operates a multi-channel model, reaching approximately 17,500 retail doors across chains in the UK, US, and international markets, plus e-commerce platforms. It serves global consumers via retailers like Boots, Superdrug, Ulta, and Target, with a presence in over 75 markets and more than 300 employees worldwide. Committed to sustainability and the Zero Retouch Revolution policy, it leverages social media with 7 million followers to promote authentic beauty standards, playing a key role in the mass beauty sector by innovating accessible, high-quality products.