Sim Leisure Group Ltd., an investment holding company, develops and operates theme parks in Penang, Malaysia. It operates in two segments, Theme Park Operations, and Events and Royalty. The company also engages in the sports, recreation, and teambuilding businesses; leases non-financial intangible assets; and provides management consultancy services. In addition, it offers design, project management, and installation services for adventure parks. Further, the company owns and operates Kidzania educational and entertainment facilities. Sim Leisure Group Ltd. was founded in 1993 and is based in Teluk Bahang, Malaysia.