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Sinad Holding Company, an investment holding company, engages in importing, exporting, trading, establishing, and investing activities in the Kingdom of Saudi Arabia, Egypt, other Arab countries, and internationally. It is involved in the manufacturing of dairy, juice, and dairy products, as well as manufacturing, packaging, wholesale, and retail trade of food products. The company also invests in touristic, agricultural, commercial, and industrial projects, including packaging, water bottling, real estate, acquisition and plotting of lands, contracting, and related activities. In addition, it manufactures textiles, traffic signal lights and control devices, and cardboards and its derivatives. The company was formerly known as Aseer Trading, Tourism and Manufacturing Co. and changed its name to Sinad Holding Company in June 2022. The company was incorporated in 1975 and is based in Riyadh, Saudi Arabia. Sinad Holding Company is a subsidiary of Dala Al Baraka Holding Company.