
TrueCar Refocuses Strategy to Drive Profitability and Strengthen Dealer Partnerships
TrueCar+, TrueCar Marketing Solutions, and TrueCar Wholesale Solutions initiatives curtailed as company integrates learnings into core platform and retools for next phase SANTA MONICA, Calif., Feb. 2, 2026 /PRNewswire/ -- TrueCar, one of the most recognized and trusted automotive brands, today announced that effective immediately it will shift its focus away from three initiatives: TrueCar +, TrueCar Marketing Solutions (" TCMS "), and TrueCar Wholesale Solutions (" TCWS ").


















