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Zebra Technologies CorporationZBRANASDAQ
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OverviewNewsFundamentalsEarningsAnalysts

Analyst Sentiment

Analysts lean bullish — 73% recommend buying.

Consensus Rating
Buy
15 analysts·Moderate coverage
73%
Rating Distribution
Strong Buy
00%
Buy
1173%
Hold
427%
Sell
00%
Strong Sell
00%

Analyst ratings reflect Wall Street opinion, not guarantees. Historical accuracy varies by firm and sector.

Price Target Expectations

Analysts see moderate upside — consensus target 26% higher.

Bear Case
$291.00
+11%
Consensus
$329.50
+26%
Bull Case
$368.00
+41%
Price Range15 analysts
Low
Consensus
High
$291.00
$368.00
Current Target
Current Price
$261.44
Upside to Target
$68.06

Price targets are 12-month forecasts. Actual results depend on earnings, market conditions, and sector trends.

Earnings & Revenue Estimates

2026E$17.77(11 analysts)
P/E26x
Current: 26.2x
Actual
Estimate
Range (Low–High)
Stock Alarm Pro
Forward Growth Estimates (YoY)
FY2027
Rev+5.38%
EPS+12.23%
FY2028
Rev+9.36%
EPS+26.74%

Earnings Surprises

Beat rate:92%(11/12 quarters)
Avg surprise:+7.2%
Beat
Miss
Inline
Estimate
Based on reported EPS vs consensus estimate.

Recent Analyst Actions

Jan 12, 2026Barclays
Zebra Technologies price target raised to $368 from $360 at Barclays
Target:$368.00
+41.8%from $259.48
Dec 18, 2025Truist Financial
Zebra Technologies price target lowered to $291 from $331 at Truist
Target:$291.00
+14.5%from $254.22
Oct 29, 2025Truist Financial
Zebra Technologies price target lowered to $331 from $350 at Truist
Target:$331.00
+19.9%from $275.96
Oct 29, 2025Barclays
Zebra Technologies price target lowered to $360 from $375 at Barclays
Target:$360.00
+31.2%from $274.31
Oct 8, 2025Truist Financial
Zebra Technologies price target raised to $350 from $319 at Truist
Target:$350.00
+18.0%from $296.64
Oct 7, 2025Barclays
Zebra Technologies assumed with an Overweight at Barclays
Target:$375.00
+26.4%from $296.64
Aug 5, 2025Barclays
Zebra Technologies price target raised to $301 from $263 at Barclays
Target:$301.00
-0.5%from $302.60
Feb 18, 2025UBS
Zebra Technologies (ZBRA) PT Lowered to $425 at UBS
Target:$425.00
+33.5%from $318.36
Feb 18, 2025Robert W. Baird
Zebra Technologies price target lowered to $380 from $432 at Baird
Target:$380.00
+14.8%from $331.08
Oct 29, 2024Truist Financial
Zebra Technologies (ZBRA) PT Raised to $383 at Truist Securities
Target:$383.00
-0.4%from $384.68
Jul 31, 2024Robert W. Baird
Zebra Technologies price target raised to $375 from $355 at Baird
Target:$375.00
+7.7%from $348.12
Jul 31, 2024Truist Financial
Zebra Technologies (ZBRA) PT Raised to $345 at Truist Securities
Target:$345.00
-0.9%from $348.12
Jun 13, 2024BNP Paribas
Exane BNP Paribas Upgrades Zebra Technologies (ZBRA) to Neutral
Target:$305.00
+0.1%from $304.56
May 16, 2024Needham
Zebra Technologies (ZBRA) PT Raised to $370 at Needham
Target:$370.00
+14.2%from $323.87
May 1, 2024Robert W. Baird
Zebra Technologies price target raised to $330 from $312 at Baird
Target:$330.00
+4.9%from $314.56
May 1, 2024Stephens
Zebra Technologies price target raised to $380 from $335 at Stephens
Target:$380.00
+20.8%from $314.56
Apr 8, 2024Wolfe Research
Wolfe Research Upgrades Zebra Technologies (ZBRA) to Outperform, 'Scanning for a Growth Reacceleration'
Target:$337.00
+16.1%from $290.38
Mar 13, 2024Truist Financial
Truist Securities Starts Zebra Technologies (ZBRA) at Hold, 'Secular Trends Support Growth'
Target:$300.00
+5.4%from $284.50
Nov 1, 2023Needham
Zebra Tech Stock Is Falling, Analysts Say Company Faces Soft Demand and Visibility Challenges
Target:$255.00
+29.6%from $196.81
Dec 13, 2022Morgan Stanley
Morgan Stanley Maintains Equal-Weight on Zebra Technologies, Raises Price Target to $260
Target:$260.00
-4.0%from $270.82
Dec 13, 2022Credit Suisse
Credit Suisse Initiates Coverage On Zebra Technologies with Outperform Rating, Announces Price Target of $319
Target:$319.00
+23.6%from $258.10
Aug 4, 2022UBS
UBS Maintains Buy on Zebra Technologies, Lowers Price Target to $495
Target:$495.00
+52.1%from $325.44
Aug 3, 2022Stephens
Stephens & Co. Maintains Overweight on Zebra Technologies, Lowers Price Target to $500
Target:$500.00
+54.6%from $323.32
Aug 3, 2022Needham
Needham Maintains Buy on Zebra Technologies, Lowers Price Target to $450
Target:$450.00
+39.2%from $323.32
May 4, 2022Needham
Needham Maintains Buy on Zebra Technologies, Lowers Price Target to $500
Target:$500.00
+35.8%from $368.14

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