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Zebra Technologies CorporationZBRANASDAQ
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Analyst Sentiment

Analysts lean bullish — 71% recommend buying.

Consensus Rating
Buy
14 analysts·Moderate coverage
71%
Rating Distribution
Strong Buy
00%
Buy
1071%
Hold
429%
Sell
00%
Strong Sell
00%

Analyst ratings reflect Wall Street opinion, not guarantees. Historical accuracy varies by firm and sector.

Price Target Expectations

Analysts see significant upside — consensus target 42% higher.

Bear Case
$291.00
+29%
Consensus
$319.75
+42%
Bull Case
$335.00
+49%
Price Range14 analysts
Low
Consensus
High
$291.00
$335.00
Current Target
Current Price
$225.38
Upside to Target
$94.37

Price targets are 12-month forecasts. Actual results depend on earnings, market conditions, and sector trends.

Earnings & Revenue Estimates

Earnings Surprises

Recent Analyst Actions

Feb 13, 2026UBS
Zebra Technologies price target raised to $335 from $310 at UBS
Target:$335.00
+24.6%from $268.88
Feb 13, 2026Barclays
Zebra Technologies price target lowered to $330 from $351 at Barclays
Target:$330.00
+20.4%from $274.15
Feb 12, 2026Morgan Stanley
Zebra Technologies price target raised to $323 from $309 at Morgan Stanley
Target:$323.00
+17.8%from $274.15
Feb 6, 2026Barclays
Zebra Technologies price target lowered to $351 from $368 at Barclays
Target:$351.00
+45.6%from $241.08
Jan 12, 2026Barclays
Zebra Technologies price target raised to $368 from $360 at Barclays
Target:$368.00
+41.8%from $259.48
Dec 18, 2025Truist Financial
Zebra Technologies price target lowered to $291 from $331 at Truist
Target:$291.00
+14.5%from $254.22
Oct 29, 2025Truist Financial
Zebra Technologies price target lowered to $331 from $350 at Truist
Target:$331.00
+19.9%from $275.96
Oct 29, 2025Barclays
Zebra Technologies price target lowered to $360 from $375 at Barclays
Target:$360.00
+31.2%from $274.31
Oct 8, 2025Truist Financial
Zebra Technologies price target raised to $350 from $319 at Truist
Target:$350.00
+18.0%from $296.64
Oct 7, 2025Barclays
Zebra Technologies assumed with an Overweight at Barclays
Target:$375.00
+26.4%from $296.64
Aug 5, 2025Barclays
Zebra Technologies price target raised to $301 from $263 at Barclays
Target:$301.00
-0.5%from $302.60
Feb 18, 2025UBS
Zebra Technologies (ZBRA) PT Lowered to $425 at UBS
Target:$425.00
+33.5%from $318.36
Feb 18, 2025Robert W. Baird
Zebra Technologies price target lowered to $380 from $432 at Baird
Target:$380.00
+14.8%from $331.08
Oct 29, 2024Truist Financial
Zebra Technologies (ZBRA) PT Raised to $383 at Truist Securities
Target:$383.00
-0.4%from $384.68
Jul 31, 2024Robert W. Baird
Zebra Technologies price target raised to $375 from $355 at Baird
Target:$375.00
+7.7%from $348.12
Jul 31, 2024Truist Financial
Zebra Technologies (ZBRA) PT Raised to $345 at Truist Securities
Target:$345.00
-0.9%from $348.12
Jun 13, 2024BNP Paribas
Exane BNP Paribas Upgrades Zebra Technologies (ZBRA) to Neutral
Target:$305.00
+0.1%from $304.56
May 16, 2024Needham
Zebra Technologies (ZBRA) PT Raised to $370 at Needham
Target:$370.00
+14.2%from $323.87
May 1, 2024Robert W. Baird
Zebra Technologies price target raised to $330 from $312 at Baird
Target:$330.00
+4.9%from $314.56
May 1, 2024Stephens
Zebra Technologies price target raised to $380 from $335 at Stephens
Target:$380.00
+20.8%from $314.56
Apr 8, 2024Wolfe Research
Wolfe Research Upgrades Zebra Technologies (ZBRA) to Outperform, 'Scanning for a Growth Reacceleration'
Target:$337.00
+16.1%from $290.38
Mar 13, 2024Truist Financial
Truist Securities Starts Zebra Technologies (ZBRA) at Hold, 'Secular Trends Support Growth'
Target:$300.00
+5.4%from $284.50
Nov 1, 2023Needham
Zebra Tech Stock Is Falling, Analysts Say Company Faces Soft Demand and Visibility Challenges
Target:$255.00
+29.6%from $196.81
Dec 13, 2022Morgan Stanley
Morgan Stanley Maintains Equal-Weight on Zebra Technologies, Raises Price Target to $260
Target:$260.00
-4.0%from $270.82
Dec 13, 2022Credit Suisse
Credit Suisse Initiates Coverage On Zebra Technologies with Outperform Rating, Announces Price Target of $319
Target:$319.00
+23.6%from $258.10

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