US retail marine unit sales trends and dealer inventory levels - industry currently digesting 2020-2021 oversupply
Mercury Marine market share in outboard engines and pricing realization versus Yamaha/Suzuki competitors
Boat backlog levels and order rates across premium (Boston Whaler) versus value (Bayliner) segments
Dealer destocking cycle completion and return to normalized inventory turns (currently elevated channel inventory)
high - Recreational boats are discretionary big-ticket purchases ($50K-$500K+) highly correlated with consumer confidence, wealth effects (home equity, stock portfolios), and discretionary income. Industry unit sales typically decline 30-50% in recessions. Current negative margins reflect post-pandemic demand normalization as 2020-2021 pulled forward 2-3 years of demand. The business tracks closely with upper-middle-class consumer spending patterns and housing wealth.
High sensitivity through multiple channels: (1) 70-80% of boat purchases are financed, so rising rates directly reduce affordability and monthly payments, (2) higher mortgage rates reduce home equity extraction used for boat purchases, (3) marine loans typically 10-20 year terms at prime + 200-400bps, making rate changes material to demand, (4) valuation multiple compression as discretionary cyclicals de-rate in rising rate environments. Each 100bps rate increase estimated to reduce industry demand 5-8%.
Demographic shift as Baby Boomer boat owners age out without sufficient Millennial/Gen-Z adoption - younger buyers prefer experiences over asset ownership
Electric propulsion technology disruption - startups and automotive OEMs entering marine electric powertrains could challenge Mercury's combustion engine dominance over 10-15 year horizon
Climate regulations tightening emissions standards for marine engines, requiring costly R&D investment and potential margin pressure
value/cyclical recovery - Current negative margins and 36% 1-year return suggest investors are positioning for cyclical trough and 2027+ earnings recovery. The 6.9% FCF yield at trough margins attracts value investors betting on mean reversion to 10-12% operating margins. Not a dividend story (likely suspended/minimal given negative earnings). Momentum investors drove recent 43% 3-month rally on inventory destocking completion hopes. Requires 18-24 month investment horizon for full recovery thesis.
Trend
+3.9% vs SMA 50 · +11.1% vs SMA 200
Momentum
Accumulation pattern present — more buying days than selling over the past 20 sessions. Volume conditions support gradual price improvement.
Based on volume distribution analysis. Direct short interest data (short float %, days to cover) is not available in current data sources.
Analyst consensus estimates · Actuals replace estimates as reported
| Year | Revenue Est. | Rev Gth | EPS Est. | EPS Gth | Range | Analysts |
|---|---|---|---|---|---|---|
FY2023 | $1.2B $1.2B–$1.2B | — | $1.67 | — | ±3% | High11 |
FY2024 | $5.1B $5.1B–$5.1B | ▲ +320.9% | $4.51 | ▲ +169.7% | ±1% | High12 |
FY2025 | $5.2B $5.2B–$5.3B | ▲ +2.3% | $3.26 | ▼ -27.8% | ±2% | High15 |
Dividend per payment — last 8 periods
New York, New York--(Newsfile Corp. - May 2, 2026) - WHY: Rosen Law Firm, a global investor rights l…
today, brunswick is the market leader in the marine, fitness and billiards industries; and our participation in these industries is deliberate. no company has brunswick’s breadth and scope in the marine industry. no company equals brunswick’s quality and innovation in fitness equipment. and no company possesses brunswick’s knowledge and heritage in billiards. as evidenced by our current portfolio of businesses, we are a different company today than we were 160 years, 25 years or even five years ago, and we have an ambitious road before us. despite our evolution, two fundamentals remain consistent: • our goal to be the best—and all it entails—in any industry of which we are a part; • our ability to create and unlock value in our varying portfolio of businesses.
| Symbol | Price | Day % | Mkt Cap↓ | P/E | Rev Grw | Margin | ELO |
|---|---|---|---|---|---|---|---|
BC◀ | $79.42 | -0.04% | $5.2B | — | +240.0% | -256.0% | 1500 |
| $397.67 | +0.41% | $2.1T | 28.7 | +3296.8% | 4510.0% | 1500 | |
| $91.95 | +0.10% | $318.6B | 14.1 | +318.8% | 1510.7% | 1500 | |
| $131.46 | -0.32% | $305.1B | 22.6 | +586.3% | 1305.9% | 1500 | |
| $184.74 | -1.40% | $286.4B | 27.2 | +862.9% | 1745.9% | 1500 | |
| $146.57 | -0.87% | $279.7B | 21.0 | +597.3% | 2564.4% | 1500 | |
| $88.98 | -1.86% | $251.9B | 14.3 | -591.0% | 668.4% | 1500 | |
| Sector avg | — | -0.57% | — | 21.3 | +758.7% | 1721.3% | 1500 |