British American Tobacco p.l.c. (BTI) is a leading global tobacco company with a diverse portfolio of brands including Dunhill, Lucky Strike, and Pall Mall. The company operates in over 180 countries, focusing on both traditional tobacco products and reduced-risk alternatives such as vaping and heated tobacco, which are critical for its long-term growth strategy.
Consumer DefensiveTobaccomoderate - BTI benefits from high gross margins (83.5%) due to its strong pricing power, but faces variable costs related to marketing and regulatory compliance.