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Create free account to monitor COCOwhen vita coco launched in new york city in 2004, not only did it bring coconut water into the mainstream beverage section of groceries, it re-branded coconut water as a premium lifestyle drink and helped start the trend of natural-functional beverages. today, vita coco is a leader in coconut water and a growing global brand sold in 30 countries. celebrated for its delicious, electrolyte-rich hydration and replenishment, vita coco is the brand that helps you “drink a little better, eat a little better, and live a little better.