How do I set a price alert for FELE?

To set a FELE price alert on Stock Alarm Pro, navigate to the FELE quote page, select "Set Alert," choose your trigger type (price target, % move, RSI level, MACD, or volume breakout), and set your delivery channel. Stock Alarm Pro supports instant push notifications, SMS, and automated phone call alerts.

Can I get phone call alerts for FELE?

Yes. Stock Alarm Pro provides real-time automated phone call alerts for FELE. Phone call alerts ensure you are immediately awakened or interrupted during critical volatility events, overnight earnings moves, or strict stop-loss levels when silent push notifications might be overlooked.

What types of alerts can I set for Franklin Electric Inc?

Stock Alarm Pro supports over 125 trigger types for FELE: price target alerts (above/below target), intraday percentage moves, RSI overbought/oversold levels, 50-day and 200-day moving average crossovers (golden cross / death cross), relative volume (RVOL) spikes, confirmed earnings date releases, and SEC Form-4 insider transaction filings.

How quickly will I be notified about FELE price changes?

FELE alerts are evaluated continuously in real-time against live market telemetry. Notifications are dispatched within sub-second latency via push notifications, SMS, or phone calls as soon as your trigger condition is met across regular, pre-market, and after-hours trading sessions.

Is Stock Alarm Pro free to use for FELE alerts?

Yes, Stock Alarm Pro offers a free tier that includes 3 active price alerts for FELE and other stocks. Full Pro membership is $20/month or $168/year with a 7-day free trial, unlocking unlimited alerts, phone call delivery, SMS, all 125+ technical indicators, institutional screeners, and real-time market telemetry across web, iOS, and Android.

FELE Company Intelligence - Business Model, Drivers & Risks

Franklin Electric Co., Inc.(FELE)

$97.47—

WatchlistAsk AI Chart

Franklin Electric Co., Inc.(FELE)

NASDAQAbout this data

$97.47—

WatchlistAsk AI Chart Studio

FELE(FELE)

FELE

Franklin Electric manufactures water and fuel pumping systems, serving groundwater, dewatering, and fuel transfer markets across 70+ countries. The company operates through Water Systems (~75% of revenue) and Distribution (~25%), with strong positions in submersible motors, residential well pumps, and industrial dewatering equipment. Stock performance is tied to global water infrastructure spending, residential construction activity, and agricultural irrigation demand.

IndustrialsFluid Handling Equipment & Pumping Systemsmoderate - Fixed costs include global manufacturing facilities, R&D for motor technology, and distribution infrastructure. Variable costs tied to raw materials (copper, steel, aluminum) and labor. Economies of scale exist in motor production, but geographic diversification and customization requirements limit pure volume leverage. Incremental margins improve with capacity utilization but require balanced inventory management across product lines.

Business Overview

01Water Systems segment (~75%): submersible motors, pumps, drives, and control systems for residential, agricultural, and municipal water applications

02Distribution segment (~25%): wholesale distribution of pumps, motors, and related equipment through Headwater Companies network

03Aftermarket parts and service (~30-35% estimated): replacement components, maintenance contracts, and technical support with higher margins

Franklin Electric generates revenue through engineered pumping solutions sold globally via OEM partnerships, distributors, and direct channels. Pricing power derives from technical expertise in motor design, established distribution networks, and switching costs in mission-critical water applications. The company benefits from recurring aftermarket revenue as installed base requires replacement parts every 7-15 years. Gross margins of 35.5% reflect mix of proprietary motors (higher margin) and distributed third-party products (lower margin). Operating leverage is moderate as manufacturing footprint spans multiple geographies with regional cost structures.

What Moves the Stock

US residential construction activity and housing starts - drives demand for residential well pumps and groundwater systems

Agricultural commodity prices and farm income - influences irrigation equipment spending in key markets (US, India, Brazil)

Municipal water infrastructure spending - tied to government budgets and aging infrastructure replacement cycles

Copper and steel input costs - directly impacts gross margins with 6-9 month lag for price pass-through

International revenue mix and currency headwinds - exposure to emerging markets (Latin America, Asia-Pacific) creates FX volatility

Watch on Earnings

Water Systems organic revenue growth and operating margin expansionDistribution segment same-store sales and inventory turnoverGross margin trajectory relative to raw material cost inflationFree cash flow conversion and working capital efficiencyGeographic revenue mix and emerging market penetration rates

Risk Factors

Water scarcity and regulatory changes driving shift toward centralized municipal systems could reduce decentralized groundwater pump demand in developed markets

Energy efficiency mandates and variable frequency drive adoption requiring continuous R&D investment to maintain motor technology leadership

Climate volatility impacting agricultural irrigation patterns and creating unpredictable demand cycles in key farming regions

Fragmented competitive landscape with regional players (Grundfos, Xylem, Pentair) and low-cost Asian manufacturers pressuring pricing in commodity pump segments

Vertical integration by large OEM customers reducing third-party motor sourcing and threatening established relationships

Distribution consolidation and direct-to-consumer channels potentially disintermediating traditional wholesale model

Working capital intensity requires careful inventory management across global distribution network - excess inventory risk during demand slowdowns

Pension obligations and legacy liabilities from acquisitions, though debt levels remain conservative at 0.18 debt/equity

StructuralCompetitiveBalance Sheet

Macro Sensitivity

Economic Cycle

moderate-to-high - Water Systems segment has defensive characteristics (essential water infrastructure) but residential and agricultural end-markets are cyclical. New construction activity directly impacts pump demand, while industrial dewatering follows mining and construction cycles. Agricultural exposure creates volatility tied to crop prices and weather patterns. Estimated 60-70% correlation with industrial production and housing activity.

Interest Rates

Rising rates negatively impact residential construction demand (reduces housing starts and well pump installations) and increase financing costs for municipal infrastructure projects. Agricultural customers face higher equipment financing costs. However, low debt/equity ratio (0.18) minimizes direct balance sheet impact. Valuation multiples compress as rates rise given industrial cyclical classification.

Credit

Moderate exposure through distribution channel financing and customer payment terms. Tighter credit conditions can slow municipal project approvals and reduce distributor inventory stocking. Agricultural customers may delay equipment purchases during credit contractions. Strong current ratio (2.79) provides buffer against receivables deterioration.

Live Conditions

Russell 2000 FuturesDow Jones FuturesS&P 500 Futures

Profile

value - Stock trades at reasonable multiples (1.9x P/S, 12.7x EV/EBITDA) relative to industrial peers, attracts investors seeking exposure to water infrastructure secular theme with dividend support. Recent underperformance (-13.9% 1-year) reflects earnings compression and cyclical concerns, creating potential value entry point. Not a high-growth story given mature markets and 5.4% revenue growth.

moderate - Industrial machinery stocks exhibit cyclical volatility tied to construction and agricultural cycles. Beta likely in 1.0-1.3 range. Recent 6-month decline (-5.4%) and muted 3-month performance (0.7%) suggest consolidation phase. Volatility increases during commodity price swings and housing market inflections.

Key Metrics to Watch

US housing starts (HOUST) - leading indicator for residential water system demand

Copper futures (HGUSD) - primary raw material cost driver with 6-9 month margin impact

Industrial production index (INDPRO) - proxy for dewatering and industrial pump demand

Agricultural commodity prices (corn, soybeans) - influences farm equipment spending and irrigation investment

USD/CNY exchange rate (DEXCHUS) - impacts competitiveness versus Asian manufacturers and emerging market revenue translation

Building permits (PERMIT) - forward indicator for residential construction pipeline

water infrastructure housing debt copper

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