Quarter-over-quarter revenue growth rates and ability to sustain 20%+ topline expansion through new product launches or channel penetration
Gross margin trends reflecting raw material cost inflation (whey protein, plant proteins, packaging materials) versus pricing power
E-commerce sales mix and direct-to-consumer penetration rates, which typically carry 500-800 basis points higher margins than wholesale
New retail distribution wins or losses at major specialty chains (Vitamin Shoppe, GNC, Whole Foods) that validate brand strength
moderate - Sports nutrition products exhibit defensive characteristics as fitness enthusiasts maintain supplement routines through economic cycles, but discretionary spending on premium protein products and functional beverages contracts during recessions. The category sits between true staples (basic groceries) and pure discretionary (restaurant dining). Consumer sentiment and retail sales trends directly impact both e-commerce conversion rates and retail foot traffic. However, the health and wellness mega-trend provides secular tailwinds that partially offset cyclical pressures, with consumers prioritizing preventative health spending even during downturns.
Rising interest rates create moderate headwinds through two channels: (1) higher discount rates compress valuation multiples for growth-oriented micro-caps, particularly impacting stocks trading at 2.0x sales with limited analyst coverage, and (2) reduced consumer discretionary spending as mortgage payments and credit card rates increase, pressuring demand for premium-priced nutrition products. The 1.13x debt/equity ratio suggests modest direct financing cost exposure, but refinancing risk exists if the company needs to access capital markets. Lower rates would support multiple expansion and consumer spending power.
Intense competition from well-capitalized incumbents (Gatorade/PepsiCo, Premier Nutrition/BellRing Brands) and celebrity-backed DTC brands with superior marketing budgets creating brand awareness challenges
Regulatory risk from FDA scrutiny on supplement health claims, ingredient safety (particularly novel ingredients or proprietary blends), and potential reclassification of products requiring more stringent approval processes
Amazon's private label expansion in sports nutrition (Amazon Elements protein powders) and algorithm changes affecting organic search visibility for smaller brands
growth - The 22% revenue growth, 70% net income expansion, and 6.8% FCF yield attract growth-oriented investors seeking small-cap opportunities in secular health and wellness trends. The micro-cap size and limited liquidity appeal to opportunistic value investors willing to accept illiquidity premium for potential multiple expansion if the company achieves scale. Momentum traders may participate during earnings beats given low float amplifying price moves. Not suitable for income investors (no dividend indicated) or risk-averse institutions given execution risk and balance sheet constraints.
Trend
-30.6% vs SMA 50 · -35.7% vs SMA 200
Momentum
Accumulation pattern present — more buying days than selling over the past 20 sessions. Volume conditions support gradual price improvement.
Based on volume distribution analysis. Direct short interest data (short float %, days to cover) is not available in current data sources.
ANALYST ESTIMATES
Analyst consensus estimates · Actuals replace estimates as reported
| Year | Revenue Est. | Rev Gth | EPS Est. | EPS Gth | Range | Analysts |
|---|---|---|---|---|---|---|
FY2023 | $85.0M $84.0M–$85.9M | — | $1.65 | — | ±1% | Low1 |
FY2024 | $64.4M $63.0M–$65.9M | ▼ -24.2% | $1.33 | ▼ -19.1% | ±3% | Low1 |
FY2025 | $82.5M $80.7M–$84.4M | ▲ +28.2% | $0.69 | ▼ -48.5% | ±3% | Low1 |
INSTITUTIONAL OWNERSHIP
FTLF News
About
to improve the lives of health-minded consumers everywhere, fitlife brands' commitment to producing leading-edge proprietary nutritional supplements is just the beginning. we are dedicated to continually developing next-generation products that empower anyone, at any stage in life, to accomplish their goals. whether it’s weight loss, performance enhancement, or simply better overall health, we develop the advanced products to get them there. we step to the beat of constant innovation. while some in the industry react to developing trends, at fitlife brands, we track all leading research and follow every breakthrough in order to anticipate what each significant advancement means to our customers. when the market is ready for the next great nutritional solution in health or fitness, we’re out front, developing and bringing it to market.
| Symbol | Price | Day % | Mkt Cap↓ | P/E | Rev Grw | Margin | ELO |
|---|---|---|---|---|---|---|---|
FTLF◀ | $10.50 | +2.54% | $99M | 16.4 | +2635.2% | 776.6% | 1500 |
| $131.45 | -0.76% | $1.0T | 47.9 | +472.5% | 307.0% | 1520 | |
| $1048.95 | +0.74% | $465.4B | 54.5 | +816.7% | 294.3% | 1507 | |
| $80.82 | +0.46% | $347.7B | 25.4 | +187.0% | 2734.0% | 1508 | |
| $141.57 | -0.80% | $329.7B | 20.5 | +29.2% | 1895.3% | 1486 | |
| $189.61 | -1.17% | $295.5B | 26.7 | +731.3% | 2791.8% | 1509 | |
| $149.12 | +0.30% | $203.8B | 23.3 | +225.5% | 877.3% | 1488 | |
| Sector avg | — | +0.19% | — | 30.7 | +728.2% | 1382.3% | 1503 |